Mel Gibson plays Nick Marshall. He’s a Chicago ad exec who swirls a martini in one hand and massages his ego with the other. He’s also a classic chauvinist—the kind who thinks Sinatra’s idea of romance was a life philosophy, not a lyric. One night, while testing out women’s products in his bathroom, he fries himself with a hairdryer. When he comes to, he can suddenly hear women’s thoughts. The universe thinks it’s teaching him something. But he figures out how to use it as a weapon to give him an edge at work.
What’s off putting is how the movie itself seems to cheer him on as he spies, manipulates, seduces, and plagiarizes his way through promotions. Sure, there’s a lesson he’s supposed to learn about the opposite sex by the end. But it’s not so much a reckoning as it is a rewards program. He continues to sin and smile, and—to top it all off—he gets the girl.
And not just any girl. She’s Darcy (Helen Hunt), the one woman sharp enough to keep up. Which, naturally, makes her the next casualty of affection. They’ve got the kind of chemistry two experienced leading actors are expected to generate, but it mostly feels like the kind you’d bottle and sell. Why they’d want each other, or why the universe would think they belong together—well, that’s anyone’s guess. But the real answer is “plot contrivance.”
Every so often, the film stumbles towards a sobering moment. The darkest thread belongs to Judy Greer’s character. Nick overhears that her inner thoughts are drifting toward suicide. It’s admirable when movies actually face something that raw and pervasive. But here it shows up like a truth the movie can’t absorb—a flash of sobriety in something too slick to hold it. Too proud of its sheen. The key scene of this movie, after all, involves Gibson trying on tights and getting caught by his grown daughter.
What Women Want wants to be screwball and sincere, but it mostly ends up flat. Gibson can sell that smirk in his sleep, and maybe he does. The sets look polished and expensive. These plus the slick pacing, and you’re left with a movie that’ll give you the requisite amount of surface-level entertainment. But for a movie ostensibly about a man who’s supposed to learn to listen to the fairer sex, it sure seems to love the sound of his voice.